Vallarta Offers Beyond Meat, Tasty Meatless Alternatives for Traditional Foods, February 26th to April 12th

LOS ANGELES, CA – (February 18, 2020) Vallarta Supermarkets announces additional menu offerings in various departments just in time for Lent (February 26 to April 12), adding numerous delicious options for those observing Lent.

Customers can now enjoy tasty meatless alternatives to the familiar foods they love even when following a Lenten diet or looking to reduce their meat consumption.

“Many of our customers give up eating meat during Lent,” said Andrew Lewis, Vice President of Marketing, Vallarta Supermarkets. “Now they’ll be able to enjoy their traditional favorites, like tacos, burritos, quesadillas, and more without giving up taste and still observing Lent.”

The new menu items will be available across all 50 stores and various in-store departments: La Cocina, Cevichería, Pescadería, Grab & Go, and the Cremería.

Starting February 17, Beyond Meat will be offered as a protein substitute option at La Cocina at all Vallarta Supermarkets. Menu items such as a carnitas torta or carne asada tacos can be substituted with Beyond Beef. Although launched for Lent, Beyond Meat will be available year-round for those limiting their meat consumption. It is currently available in the grocery freezer aisle for those who prefer to cook at home.

A Lent favorite, Vallarta’s La Cocina will offer Tortas de Camarón (shrimp patties) as well as other seafood options such as battered or grilled fish and shrimp in crispy tacos, burritos, tortas and quesadillas. These are available a la carte or in dinner combos with rice, pico de gallo, beans, creamy slaw, chips and avocado sauce. La Cocina’s Lent menu will be available from February 26 through March 1,2020, after that the items will be available Friday-Sunday.

The Pescadería (seafood department) regularly offers refreshing varieties of ceviche, from fish, shrimp, imitation crab, and seafood mixtures. Available at all store locations:

· Fajita Style Shrimp

· Shrimp al Chipotle

· Creamy Garlic Shrimp

· Shrimp al Ajillo

· Shrimp Veracruzano

· Shrimp a la Diabla

· Lemon Pepper Shrimp

The Pescadería also offers stir fry items for costumers to take home, heat for a few minutes, serve and enjoy.

New items will also be found at the popular Cevichería (ceviche section), where the ceviche is made fresh daily in store, several times throughout the day. Free samples are available so customers can choose their favorite.

New Lent menu items at the Cevichería include:

· Shrimp Ceviche a la Diabla

· Shrimp, Avocado & Mango Ceviche

· Shrimp & Scallop Ceviche

· Ceviche Peruano

· Shrimp Ceviche Aguachile

· Ceviche Negro

Another Lent favorite, Milk Capirotada (bread pudding), will also be available on weekends (Fri-Sun) in Vallarta’s in-house kitchen, La Cocina. Other new Cremería items such as shrimp cake, potato cake and seafood cake will be available all Lent season. Traditional favorites returning are Nopal Salad, Crab & Shrimp Louie Salad; Tuna Salad, Imitation Crab Salad, Macaroni Salad, Potato Salad and Premium Crab Salad.

Ready Grab & Go featured new items include:

· Stuffed Avocado Ceviche, with options of shrimp, fish or crab

· Ceviches in a cup, already prepared in a ready-to-go cup. The variety of options include a la Diabla, Shrimp Avocado & Mango, Shrimp & Scallop, Campechana, etc.

The limited-time Lent menu will launch store-wide on February 26 and will last the entire Lent season through April 12, 2020.

For more information, please visit


Founded in 1985, Vallarta Supermarkets is a full-service, independent grocery chain with 50 locations throughout California. Vallarta Supermarkets is known for having fresh produce, quality meats, exquisite pastries, and specialty items from Latin America and other parts of the world. Visit for additional information.

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Media Contact:

Lorena Alamillo/VPE PR

(213) 935-8800