Social Media

La Paz, Baja California Sur

La Paz is one of Mexico’s most under-discovered travel destinations. Situated on the Sea of Cortes where the desert meets the sea, La Paz is blessed with miles of unspoiled beaches that offer bountiful fishing, a variety of water sport activities, and leisurely getaway escapes.

The Challenge

To increase leisure tourism to La Paz through a bold, robust, and cutting-edge campaign that builds brand awareness and recognition of La Paz as one of Mexico’s most desirable beach resort and adventure destinations.

Services Provided:

• Social Media
• Influencer Marketing
• Community relations
• Event Coordination

VPE worked closely with the city’s Tourism officials to develop an annual schedule of travel shows and coordinate interviews with media representatives and influencers.

We developed social media campaigns combined with news releases securing story placements about events in general travel outlets as well as in specialized outlets.

Coordinated family trips to introduce key media and encourage them to share their experiences.

Developed a monthly reports to track and improve social media engagement.