Alta Med Health Services Corporation
Founded in 1969, AltaMed Health Services Corporation is a community
health clinic serving more than 40,000 families annually from seven sites
in Los Angeles and Orange counties. VPE has assisted in developing
a new corporate image for the organization through aggressive public
relations and community outreach. VPE has coordinated press conferences,
health clinics and open houses to announce grand openings of new clinics,
which have drawn local and national media coverage, including CNN
Radio en Español, The Los Angeles Times, La Opinión, and
Univision.
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California Department of Health Services
California Latino 5 a Day Campaign
In 1998, VPE was retained to manage a multi-year campaign aimed at increasing the
awareness among Spanish-dominant Latinos, primarily women with children
living at home, of the need to consume 5 servings of fruits and vegetables
daily to help reduce the incidence of diet related illness such as heart
disease and cancer. VPE employed a number of tactics to reach Latinos
with the campaign messages including participating at festivals and events
throughout the state, media relations, developing corporate partnerships,
retailer engagement and outreaching to elected officials.
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The California Wellness Foundation
Get Real About Teen Pregnancy Prevention Campaign
The Get Real About Teen Pregnancy public education campaign is designed
to increase public understanding about realistic approaches all adults
can take to help address the problem of teen pregnancy. VPE implements
a policy and advocacy campaign outreaching to Latino elected officials,
community leaders, and nonprofits targeting at-risk youth with the
campaign messages.
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McDonald's
Since 1992, VPE has played an instrumental role in strengthening
McDonald’s standing as the favorite quick service restaurant
of Hispanic families. VPE works hand-in-hand with the company’s
Communications and Marketing departments to adapt national initiatives
in a meaningful way to the Hispanic market. Examples of successfully
executed assignments include national concert tours for artists like
Enrique Iglesias, Alejandro Fernandez and Molotov; major events like
Fiesta Broadway and Calle Ocho; national promotions like Monopoly and
Happy Meals; corporate responsibility initiatives like Go Active!;
and sporting events such as World Cup, Olympics and All-American basketball. VPE
has also worked closely with Ronald McDonald House Charities in establishing
its HACER Scholarship Program as the country’s largest serving
Hispanic high school students.
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Target
Thanks to the sponsorship of Target Stores, millions of Americans
are experiencing the colorful vibrancy of Chicano art through an exhibition
currently touring the country as part of a 5-year, 15-city journey. Chicano
is a dual art exhibition of some of the most noteworthy works of the
genre assembled by actor Cheech Marin, combined with a hands-on interactive
multimedia exhibition about the Chicano experience in the U.S. VPE
is responsible for all media relations surrounding the exhibit as it
tours the country. VPE also assists Target with other projects
serving the national Hispanic market.
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Fox Sports Americas
Recognizing the Hispanic market’s voracious appetite for sports,
VPE helped launch one of the country’s first dedicated Spanish-language
television networks, La Cadena Deportiva in 1994. The network
later became known as Fox Sports Americas, providing a steady menu
of sports programming that Hispanics love best. VPE coordinated
a national media relations campaign targeting consumer and trade media
that successfully launched the network, and has coordinated other programs
since then supporting special programming.
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