Peruvian Beauty Pageant Contestants Go Viral

Beauty contestants in the South American country used their platform during the live broadcast of the national broadcast of Miss Perú 2018, to denounce violence against women.

Their stunt, which entailed replacing statements about their body measurements with statistics of violence against women, has intensified the conversation surrounding the subject. The demonstration gave birth to the hashtag #mismedidasson (my measurements are) which became a trending topic on Twitter.

Some major news outlets that covered the story include:

The Guardian – Miss Peru contestants accuse country of not measuring up on gender violence

Reuters – Sexy sashays out, deadly data in, for Peru’s Miss Universe pageant

Remezcla – Contestants for Miss Peru 2018 Turned the Pageant Into a Protest Against Femicide

Univision – “Mis medidas son: 2.202 casos de feminicidios”: así protestaron las candidatas a Miss Perú contra la violencia a las mujeres

Peruvians are the 11th largest Latino group in the U.S. according to a 2015 Pew Hispanic report.